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Royal Aeronautical Society

Brand refresh for the world's oldest aeronautical society

Who
Established in 1866, the Royal Aeronautical Society is the world’s only professional body dedicated to the aerospace community. As a membership organisation their goal is to further the advancement of aeronautical art, science and engineering around the world.

What
Having recognised a slowdown in growth of new members over a number of years - and with concern internally, and from board members, that they were looking dated and out of touch with the next generation of aeronautical experts - the society tasked us with bringing their visual identity into the 21st century.

We worked on a complete rebrand, refreshing the logo to give it current and future relevance, whilst retaining their rich heritage. We also developed a full range of membership materials and marketing communications for their numerous conferences and events. This included a comprehensive template system that they could use internally.

In the year after the new identity was implemented, new memberships increased by 15%, and attendees of their events and conferences by 37%.

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