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Leisure Plan

Visual identity for a luxury outdoor furniture retailer

Established in the mid 80s, Leisure Plan is the exclusive UK supplier of high quality, distinctive outdoor furniture from three of the world’s most renowned brands.

We’ve been working with Leisure Plan for more than 10 years now, originally helping them with their ad campaigns. Historically, these were led by the brands that they represented, with the Leisure Plan brand very much in the background, but after a change in strategy that moved their brand to the front, we worked with them on a completely new visual identity that could sit harmoniously and confidently with the furniture brands.

We are still working with Leisure Plan today, and over the years have implemented the new identity across all of their marketing materials including: website, direct mail, advertising, promotional brochures, trade event stands, signage and stationery.

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‘Back in 2008, a chance remark from one of our media partners resulted in an introduction to Cai and Kyn which has developed into the most satisfactory working friendship any business could wish for. Since the first project with Leisure Plan, they have shown not only an exceptional talent for graphic design, but also perceptive commercial skills with an understanding of their clients’ markets and an ability to follow an agreed brief. Their working setup, preferring to build personal client relationships and maintaining a ‘hands-on’ approach, has been paramount to the success of the many projects they have handled for us.’
Chris McCormack, Managing Director
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