Clerkenwell Design Week 2019
10th anniversary campaign for the designers' design event
Clerkenwell is home to more creative businesses and architects per square mile than anywhere else on the planet, making it truly one of the most important design hubs in the world. In 2010 Clerkenwell Design Week was devised to celebrate this extraordinarily creative area, showcasing leading UK and international design brands and companies in a series of showroom events, exhibitions and special installations.
Having designed the original identity for Clerkenwell Design Week back in 2010 and seeing the success it had, we were honoured to be asked to work on their 10th anniversary campaign in 2019. We decided to develop the CDW acronym that had been introduced during the previous year, in a fun, illustrative and playful way, highlighting the unique elements that make Clerkenwell Design Week one of the most anticipated design festivals in the UK calendar.
We created a series of CDW idents that could be used throughout the campaign, featuring illustrations by Matt Harrison Clough and products by CDW exhibitors, all brilliantly brought to life in an animation by Nigel Coan.
‘How do you get designers excited about a design festival, well, getting the look and feel right is a great place to start. This is why I chose to work with Cai and Kyn. They're gifted designers and have a great deal of experience working in the design industry and always seem to come up with something exciting and original, which is exactly what was needed for Clerkenwell Design Week.
Daren Newton, Director, Media 10