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Bump, Baby & You

Identity for Kiddicare's expectant parents programme

Bump, Baby & You was Kiddicare’s personal service for new and expectant parents, offering advice and support on all aspects of pregnancy, birth, and the first important and daunting year of baby's life.

We worked with content marketing agency Sunday on establishing an identity and visual system for the Bump, Baby & You service. This included a flexible range of logos that enabled them to communicate in a more personal and targeted way dependent on the context, an introductory guide and magazine, a series of infographics and in-store signage. We also art directed two animations highlighting some of the issues that expectant mothers face, using the great illustration of Spencer Wilson

Just a few weeks after launching, the programme had attracted more than 20,000 sign-ups.

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‘Cai and Kyn's work on Kiddicare covered everything from logo creation to animation. There was a clear creative thread that ran throughout, ensuring every touchpoint was bright, fun and impactful.’
Matt Beaven, Editorial & Creative Director, Sunday