The Great Northern Christmas - in a book
Booths was established in 1847 by Edwin Henry Booth, who had one simple aim: ‘to sell the best food and drink available, in attractive shops, staffed with first class assistants’. The company still holds true to that vision today and has 29 stores located in the North of England.
We worked with the marketing team at Booths and brand consultants Smith&+Village on the creation of a game-changing Christmas book, elevating it above the conventional brochure. With beautiful photography, illustrated covers, high production values and recipes, the book became a national benchmark for Christmas communications, a customer favourite and a way of ensuring that sales and profits rose year-on-year.