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100% Design

Campaign for the UK’s favourite design trade event

Now in its 25th year, 100% Design is the UK’s longest running design trade event for industry professionals.

We were asked to create a campaign that celebrated 100% Design’s 25th anniversary and acted as a bridge to a potential change of name the following year to Design London.

We created a modular and colourful system that allowed the different elements of the event to be displayed in a consistent and vibrant way, ensuring that the space looked exciting to visitors and exhibitors.

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'I have worked with Cai and Kyn for going on 12 years. Every commission has been different, and some at only a moment's notice, but this never affects the quality of the ideas and designs that they’re able to produce. I love working with them, and hope to do so for many more years to come.’
Daren Newton, Director, Media 10