Campaign for the UK’s favourite design trade event
Now in its 25th year, 100% Design is the UK’s longest running design trade event for industry professionals.
We were asked to create a campaign that celebrated 100% Design’s 25th anniversary and acted as a bridge to a potential change of name the following year to Design London.
We created a modular and colourful system that allowed the different elements of the event to be displayed in a consistent and vibrant way, ensuring that the space looked exciting to visitors and exhibitors.
'I have worked with Cai and Kyn for going on 12 years. Every commission has been different, and some at only a moment's notice, but this never affects the quality of the ideas and designs that they’re able to produce. I love working with them, and hope to do so for many more years to come.’
Daren Newton, Director, Media 10