
Steelcase, Love is in the Chair - Project info
Steelcase is a leading office furniture manufacturer, and we worked on the UK launch of its new task chair, Amia, which coincided with them having been producing task chairs for 35 years. To celebrate both, we created information packs, party invitations, window graphics, signage, and a 5m timeline of Steelcase's history in task chairs. The brief was to create a vibrant and uplifting identity for the occasion, around the theme of love, so we created an expressive and bright logotype and a series of illustrations of their current task chairs made up of love related icons and graphics.
Event identity and postcard set


Chair idents


Showroom graphics


