Leisure Plan is the sole UK retailer of three high-end furniture brands, and wanted to increase its profile. We created a logo and house style for its ads, brochures and website, to give it a confident new identity, using red as a counterpoint to its muted, minimalist collections.
 
Previously the company hid behind the scenes in its ads, using the branding of the products it sells, but now the Leisure Plan logo appears in the corner. As such, it needed to be recognisable, but not overbearing.
 
Our design reflects the craftsmanship of Leisure Plan’s products – both elegantly fuse structural and decorative elements. The logo has two identically-sized blocks to prop up the L and P, and a more decorative band of lines to join them together. Such is the strength of its simplicity that we are able to place it apart from the company name.