Purple Creative commissioned us to develop branding for Courvoisier around the concept of “the revolutionary spirit”. Our challenge was to create something fresh – even irreverent - that stayed true to its heritage. We used the Napoleon icon (first used on bottles in 1909) as our starting point, recreating him as a genie escaping the bottle, or giving him the Andy Warhol treatment in a bright repeat pattern.

 

We also created matching cards to market the cognac as a versatile and contemporary cocktail spirit in bars